Market Focus: Trends and Developments in the Dairy Food Sector in Germany

Date: 2015-09

“Why was the report written?
This overview of the consumer and market dynamics of the German Dairy Food sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
Demographic factors such as an aging population and urbanization will influence the consumption of Dairy products in Germany. The growing personal income will result in increased awareness of Dairy Food consumption, while Age-specific products support the health concerns of different age groups.

What are the key drivers behind recent market changes?
Consumers are seeking Dairy products that offer better value for money. Retailers are not just offering standard products, but also have an assortment of flavor, low fat, and health conscious private label ranges.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the German Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging.”

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