Market Focus: Trends and Developments in the Dairy Food Sector in Chile

Date: 2015-09

“• The food Retail market in Chile is dominated by the large presence of international players like Cencosud and Walmart. Convenience stores account for the largest share of Chile’s Dairy Food sales.
• Private label sales in Chile are expected to grow further with more Chilean consumers being price sensitive. However, brands are preferred as the majority of Milk brands are available at a negligible price variance compared to private label.
• Due to increasing health concerns, the market for low fat, low calorie Dairy products, which are free-from preservatives are expected to grow further within the Dairy market.
• Health, Busy Lives, Changing Age Structure and Experience seeking are the major motivators in the Chilean Dairy Food market.
• Milk is the leading category by value experiencing a sluggish growth rate during the period 2008-2018.”

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