Market Focus: Trends and Developments in the Dairy Food Sector in Australia

Date: 2015-09

“• The food Retail market in Australia is dominated by the large presence of domestic players like Woolworths and Coles. Hypermarkets & Supermarkets account for the largest share of Australia’s Dairy food sales.
• Private Label sales in Australia are expected to grow further with more Australian consumers seeking inexpensive products.
• Due to increasing health concerns, the market for low fat, low calorie, pro-biotic Yogurt and Milk is expected to grow further within the Dairy market.
• Convenience, value for money and Health influences the Australian Dairy market due to growth in households with both partners working. Product Prices are crucial and a determining factor that consumers look out for.
• Milk is the leading category by value experiencing a modest growth rate during the period 2008-2018.

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