Market Focus: Trends and Developments in the Confectionery Sector in Thailand

Date: 2015-09

“• Exchange rate fluctuations to impact dollar revenue growth of multinational companies in Thailand

• Product innovation coupled with premiumization driving growth in the Thai Confectionery market

• Desire to Indulge and Fun & enjoyment are the leading motivational factors influencing Confectionery consumption in Thailand

• The desire to seek out new culinary chocolate experiences is driving the launch of premium quality and gourmet ranges of indulgent chocolate flavors

• Flexible Packaging is the leading packaging material, driven by demand across all categories”


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