Market Focus: Trends and Developments in the Confectionery Sector in Romania

Date: 2015-09

“• Innovations and rising demand for healthy products will contribute to the growth of Confectionery products in Romania.

• Marketing will be the key to success in the highly competitive Romanian market.

• Indulgence and the search for Better Value for Money is driving consumption in the Confectionery market.

• Fun & Enjoyment and Personal Space & Time are other trends influencing consumption behavior in the Confectionery market.

• Low cost and ease of packaging will continue to drive the use of Bag/Sachets and Films in Romania.”

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