Market Focus: Trends and Developments in the Confectionery Sector in Poland

Date: 2015-09

“• Poland’s Confectionery market will register reasonable growth in the coming years as these products are considered affordable treats that help to improve consumers’ moods.

• Polish consumers are passionate about Chocolate which is driving the highest growth in this category. Dark and milk Chocolate are the preferred flavors among Polish consumers.

• Desire to indulge and Personal Space & Time are the leading motivational factors influencing Confectionery consumption in Poland.

• Increase in demand for Chocolate for gifting purpose will create demand for innovative box outers.

• Hypermarkets & Supermarkets will remain the main distribution channels as they offer a wide range of products at all price levels.”

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