“• Poland’s Confectionery market will register reasonable growth in the coming years as these products are considered affordable treats that help to improve consumers’ moods.
• Polish consumers are passionate about Chocolate which is driving the highest growth in this category. Dark and milk Chocolate are the preferred flavors among Polish consumers.
• Desire to indulge and Personal Space & Time are the leading motivational factors influencing Confectionery consumption in Poland.
• Increase in demand for Chocolate for gifting purpose will create demand for innovative box outers.
• Hypermarkets & Supermarkets will remain the main distribution channels as they offer a wide range of products at all price levels.”
