Market Focus: Trends and Developments in the Confectionery Sector in Mexico to 2018

Date: 2015-09

“• Mexico’s Confectionery market is driven by a large youth population and a rising middle class.

• Fun & Enjoyment and Experience Seeking are the major motivational factors for consumption of Confectionery products in Mexico.

• Hypermarkets & Supermarkets are the most preferred retail channel for purchasing Confectionery in Mexico, followed by Convenience Stores.

• Product innovation and the demand for functional products is on the rise in Mexico driven by the country’s young and affluent middle-class population.

• Multinationals lead the Chocolate category while domestic companies are leading Sugar Confectionery by catering local preferences for candies.”

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