Market Focus: Trends and Developments in the Confectionery Sector in Malaysia

Date: 2015-09

“• The food retail market in Malaysia is dominated by Convenience Stores and has the presence of both international and domestic players.

• Urbanization in Malaysia is rapid and the movement in second and third tiered cities has led to the growth of premium Confectionery products across categories.

• Although Hypermarkets & Supermarkets are the largest distributors of Confectionery in Malaysia, Convenience Stores are gradually increasing and many small neighborhood stores have opened to cater to the same.

• Due to the huge young population in Malaysia, product innovation, novel packaging, and creative positioning are factors that will influence the buying decision of young consumers.

• While Chocolate is the largest category by value, the Gum category is forecast to register the highest growth at a CAGR of 3.9% during 2013–2018.”

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