“• Chocolate is the most valuable category in the Irish Confectionery market, whereas growth will be led by the Sugar Confectionery category
• Indulgence is the key consumer trend in Ireland’s Confectionery market, followed by Fun & Enjoyment
• Hypermarkets & Supermarkets are the largest distributors of Confectionery in Ireland, followed by Convenience Stores
• The overall Confectionery market in Ireland is dominated by major international players, whereas the penetration of domestic players is low
• Bag/Sachet and Film were the two most prevalent packaging types used in the Irish Confectionery market in 2013”
