Market Focus: Trends and Developments in the Confectionery Sector in Germany

Date: 2015-09

“Why was the report written?
This overview of the consumer and market dynamics of the German Confectionery sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market, and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
The German population is aging and becoming increasingly health conscious, which creates an opportunity for more healthy Confectionery product lines. Meanwhile, consumers have continued to turn to Confectionery as an affordable treat, even though the weak economic conditions have forced them to cut back spending in other areas.

What are the key drivers behind recent market changes?
German consumers continue to indulge in fun and enjoyment with Confectionery products. High brand loyalty and premiumization, combined with aggressive marketing strategies, have contributed to sales growth.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the German Confectionery sector. This allows for the rapid identification of key growth opportunities across three Confectionery categories and their packaging.”


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