Market Focus: Trends and Developments in the Bakery & Cereals Sector in Colombia

Date: 2015-09

“• The Bakery & Cereals market in Colombia is forecast to grow at a moderate rate during 2013-2018,with the highest growth in Energy Bars

• Changing Age Structure and Busy Lives influence Colombian consumers’ Bakery & Cereals consumption and products that provide Fun & Enjoyment and Health benefits are gaining popularity

• The distribution of Bakery & Cereals in Colombia is highest through Food & Drink Specialists, followed by Hypermarkets & Supermarkets

• The Colombian Bakery & Cereals market is dominated by local players such as Grupo Nutresa and Colombina SA operating along with international companies such as The Kellogg’s Company and Nestlé S.A

• Products positioned as snacks or grab-&-go food will gain popularity in future years, and companies will benefit from using multiple platforms for promotional activities”

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