Macedonia Quarterly Beverage Tracker Report Q4 2013

Date: 2015-09

“Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
2013 finished at 3.3% GDP growth, according to preliminary findings by the National Bank of the Republic of Macedonia. The average annual inflation totaled 2.8%, which was close to previous projections. With the industrial production volume up by 9% in the last month of December (compared to the same period in 2012), the National Bank has expressed optimism over the state of the economy.

What are the key drivers behind recent market changes?
However, the high unemployment rate of nearly 30% has Macedonia listed among the top 5 worst world economies according to CNN. In attempts to alleviate this, the government has been trying to attract foreign investments in industrial zones, offering free infrastructure, land, along with no taxes for a number of years.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Macedonia beverage industry and want more detail and analysis on this data. Canadean鈥檚 Macedonia Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments”

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