Location intelligence and location analytics

Date: 2016-05

Location Intelligence is the capacity to organize and understand complex phenomena through the use of geographical relationships inherent in all information. The location intelligence and analytics market is estimated to be $6.5 billion in 2014 and is expected to grow at a CAGR of 11.9% till 2020. North America is likely to be the biggest market by revenue, while Middle East and Africa (MEA), Latin America (LA), and Asia-Pacific (APAC) are emerging and estimated to experience increased market attraction with high growth rates.

In the report, the market has been segmented by geography as America, Europe, Asia, and Rest of the World (RoW). Market size and forecast are provided for each of these regions. A detailed qualitative analysis of the factors responsible for driving and restraining growth of the global location intelligence and location analytics market and future opportunities are provided in the report.

The sub-segments include both qualitative as well as quantitative data analysis of global Location intelligence and location analytics market by industries like consumer, banking, financial services, and insurance, travel, real estate, transportation and logistics, manufacturing and others.Location analytics serves enterprise business systems with content, mapping, and geographic capabilities through non-disruptive technology. The three core capabilities of location analytics include mapping and visualization, spatial analytics and information/data enrichment. Location analytics is a complementary technology with non-disruptive workflows and is considered as high value analytics.

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