Lithuania Quarterly Beverage Tracker Report Q4 2013

Date: 2015-09

“Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
Lithuania’s GDP increased by 2.3% in Q3-13, with the latest forecasts for the whole of 2013 indicating an increase of 3.2%. Although the inflation rate for consumer goods increased by 0.4% in November and December, the average inflation rate for the whole of 2013 is expected to be around 1.3% (compared to 3.2% in 2012). The cost of consumer goods, therefore, dropped slightly in 2013 compared to 2012.

What are the key drivers behind recent market changes?
Temperatures were higher in Q4-13 compared to Q4-12. The average temperature in December, for example, was -5ºC in 2012 compared to +3ºC in 2013. Average rainfall was also significantly lower in Q4-13. In October 2012, for example, 90mm of rainfall was recorded, whereas only 40mm fell during the same month in 2013.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Lithuania beverage industry and want more detail and analysis on this data. Canadean’s Lithuania Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments”


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