Life Insurance in Germany, Key Trends and Opportunities to 2018

Date: 2015-09

The German life segment is one of the strongest in Europe, in terms of density and penetration. The German life segment registered a growth of -3.9% due to the impact of the European sovereign debt crisis in 2011. However, the segment recovered in 2013, registering a growth rate of 4.0%. As a result of the difficult economic conditions, German consumers appreciate the features offered by life insurers, such as cover against biometric risks, and old-age guarantees. Biometric risks are those related to death, disability or disease. German consumers have started to invest more in guaranteed-return life insurance products in order to secure their futures. Although low interest rates and volatile capital markets have affected the life segment negatively, it has recorded steady demand. The countryโ€™s aging population and rising employment opportunities, driven by the improving European economic environment, are expected to drive the growth of German life segment over the forecast period (2013โ€“2018).

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