Latvia Quarterly Beverage Tracker Report Q4 2013

Date: 2015-09

“Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
Latvia officially adopted the euro on 1 January 2014. During the last quarter of 2013, prices were shown in both currencies: LVL (Ls) and €. Several retailers adjusted prices in LVL so consumers could more easily understand the price in euros and in some cases this caused prices to increase.

What are the key drivers behind recent market changes?
In October, there were signs of slight inflation; an increase of +0.2%. However, in November prices fell by -0.4% and in December they were flat. However, deflation does not indicate negative future prospects for the Latvian economy, as it is not caused by domestic factors, but believed to be a consequence of the global food and fuel price level drops.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Latvia beverage industry and want more detail and analysis on this data. Canadean’s Latvia Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments”

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