Latin America Beverage Forecasts September 2015

Date: 2015-10

The beverage industry is forecast to demonstrate growth throughout the forecast period with Bolivia reporting the highest five year CAGR and Argentina showing the lowest. All beverage categories are to grow at modest rates but energy drinks, grain, nut, rice, seed and milk alternative drinks (GNRS), iced/rtd tea and coffee drinks will continue to present the strongest growth rates. Product innovation, improved distribution and increased consumer awareness and perception will be beneficial for these categories.

Key Findings
– Growth of juice and nectars throughout the region is supported by consumers seeking healthier products

– Cider still is not present in half of the Latin American markets

– Latin American consumers have a preference for hot coffee, but with a change in perception and improved distribution, the iced/rtd coffee drinks category will continue is expansion

Canadean’s Latin America Beverage Forecasts covering soft drinks, dairy drinks, hot drinks and alcoholic drinks provides a comprehensive analysis of consumption trends in Latin America, covering:

– 2000-2014 topline consumption data for 31 beverage categories, with forecasts to 2020 measured in both million litres and litres per capita for 17 Latin American markets

– Insightful and valuable analysis of the drivers behind the beverage trends and forecast assumptions for 7 key markets – Argentina, Brazil, Chile, Colombia, Mexico, Peru, Venezuela

– Evaluate the very latest beverage category forecast projections to 2020 to enhance your understanding of consumption patterns and evolving trends in the Latin America beverage industry

– Identify the current and emerging trends and future growth opportunities in the Latin America beverage market to assess the likely impact on your company’s performance

– Interrogate the data to understand both the historic and likely future performance of the beverage industry by country and category to support your long-term strategic planning”


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