Latest Trends and Key Issues in the European Retail Packaging Market – The outlook for primary packaging containers, closures and outers

Date: 2015-09

“• Influenced by lowering birth rates and increasing life expectancy, all major European countries such as the UK, France, Germany, Spain and Italy have more than 16% of population who are aged above 65 years in 2012. This population segment demand light weight convenient pack formats that are easy-to-use and easy-to-open.
• With growing broadband internet penetration, smart phone ownership and a preference for shopping online in Europe, the share of online sales in retail will increase over the next five years. The growth of online sales is likely to boost he demand for secondary packaging, especially for bubble wraps and corrugated packaging formats.
• Increasing awareness of health issues is driving demand for packaging formats that help consumers manage their weight and meet their nutritional goals. Europeans are increasingly paying close attention to labeling and seek information such as health benefits, ingredients, and product origin
• As of the first quarter of 2013, the overall rate of unemployment for the total population stands at 27.2% in Spain, one of the highest rates across the Eurozone. Manufacturers must now focus on providing cheaper products and designing their packaging to convey the attribute of good value for money, which has become the primary concern for young consumers who are unemployed.
• The aspirations of the middle and high income class in Russia have been increasing in light of an increase in their disposable incomes; these consumers have been increasingly looking for better quality products and are willing to spend on premium products or products meeting their aspiration desires. This will positively influence the demand for premium packaging formats”

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