Kenya’s Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

“The report provides top-level market analysis, information and insights on Kenya’s cards and payments industry, including:

• Current and forecast values for each category of Kenya’s cards and payments industry, including debit cards, credit cards, charge cards and prepaid cards
• Comprehensive analysis of the industry’s market attractiveness and future growth areas
• Analysis of various market drivers and regulations governing Kenya’s cards and payments industry
• Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by banks and other institutions in the market
• Comprehensive analysis of consumer attitudes and buying preferences for cards
• The competitive landscape of Kenya’s cards and payments industry”

“1 Key Facts and Top Events
2 Executive Summary
3 Payment Instruments
3.1 Current Payments Environment
3.2 Alternative Payment Instruments
3.2.1 M-Pesa
3.2.2 PayPal
3.2.3 Skrill
3.2.4 Click2Pay
3.2.5 Zap..
3.2.6 ClickandBuy
3.2.7 eTranzact
3.2.8 Pesapal
3.2.9 iPay.
3.2.10 JamboPay
4 Market Attractiveness and Future Prospects of Cards and Payments
5 Analysis of Cards and Payments Industry Drivers
5.1 Demographic Drivers
5.2 Economic Drivers
5.3 Infrastructure Drivers
5.4 Business Drivers
6 Emerging Consumer Attitudes and Trends
6.1 Market Segmentation and Targeting
6.1.1 Consumer cards
6.1.2 Corporate cards
6.2 Travel Spending
6.2.1 Outbound trips volume and spending
6.2.2 Inbound trips volume and spending
7 Payment Cards
7.1 Payment Cards Instrument Analysis
7.1.1 Number of cards in circulation by card type
7.1.2 Transaction volume by card type
7.1.3 Transaction value by card type
7.1.4 Personal vs commercial cards
8 Debit Cards
8.1 Debit Cards Market Analysis
8.1.1 Number of debit cards in circulation
8.1.2 Debit card transaction volume by channel
8.1.3 Debit card transaction value by channel
8.1.4 Number of debit cards in circulation by scheme
8.1.5 Debit cards transaction value by scheme
8.1.6 Debit cards issuers market shares
8.1.7 Debit cards comparison
9 Credit Cards
9.1 Credit Cards Market Analysis
9.1.1 Number of credit cards in circulation
9.1.2 Credit cards transaction volume by channel
9.1.3 Credit cards transaction value by channel
9.1.4 Number of credit cards in circulation by scheme
9.1.5 Credit cards transaction value by scheme
9.1.6 Credit cards issuers market share
9.1.7 Credit cards comparison
10 Charge Cards
10.1 Charge Cards Market Analysis
10.1.1 Number of charge cards in circulation
10.1.2 Charge cards transaction volume by channel
10.1.3 Charge cards transaction value by channel
11 Commercial Cards
11.1 Commercial Cards Market Analysis
11.1.1 Number of commercial cards in circulation
11.1.2 Commercial cards transaction value
11.1.3 Commercial credit cards
11.1.4 Commercial charge cards
11.1.5 Commercial cards comparison
12 Regulations in the Cards and Payments Industry
12.1 Regulatory Framework
12.2 Anti-Money Laundering (AML)
12.3 Foreign Direct Investment (FDI) Regulations
13 Card Fraud Statistics
13.1 Card Fraud Analysis
14 Card Issuers
14.1 Equity Bank
14.2 Co-operative Bank of Kenya
14.3 Kenya Commercial Bank
14.4 Standard Chartered Bank Kenya
14.5 Barclays Bank Kenya
15 Card Schemes
15.1 Visa
15.2 MasterCard
15.3 American Express
16 Prepaid Cards
16.1 Prepaid Cards Market Analysis
16.1.1 Number of prepaid cards in circulation
16.1.2 Prepaid cards transaction value
17 Appendix
17.1 Tables
17.2 Methodology
17.3 Contact Timetric
17.4 About Timetric
17.5 Timetric’s Services
17.6 Definitions
17.7 Disclaimer”
“Table 1: Kenya – Key Facts, 2013
Table 2: Kenya – M-Pesa Revenue (KES Billion), FY 2010–2014
Table 3: Regional Benchmarking of Kenyan Payment Cards Instrument, 2013
Table 4: Cards for High-Income Customers
Table 5: Cards for Middle-Income Customers
Table 6: Cards for Frequent Travelers
Table 7: Cards for Corporate Customers
Table 8: Regional Benchmarking of Kenyan Debit Cards, 2013
Table 9: Kenya – Debit Cards Comparison and Key Features
Table 10: Regional Benchmarking of Kenyan Credit Cards, 2013
Table 11: Kenya – Gold Credit Cards Comparison and Key Features
Table 12: Kenya – Premium Credit Cards Comparison and Key Features
Table 13: Regional Benchmarking of Kenyan Charge Cards, 2013
Table 14: Kenya – Commercial Cards Comparison and Key Features
Table 15: Kenya – Market Entry Strategies of Foreign Banks
Table 16: Regional Benchmarking of Kenyan Prepaid Cards, 2013
Table 17: Kenya – Payment Instruments Transaction Value (KES Billion), 2009–2013
Table 18: Kenya – Payment Instruments Transaction Value (US$ Billion), 2009–2013
Table 19: Kenya – Payment Instruments Transaction Volume (Million), 2009–2013
Table 20: Kenya – Number of Cards in Circulation by Card Type (Thousand), 2009–2018
Table 21: Kenya – Transaction Volume by Card Type (Thousand), 2009–2018
Table 22: Kenya – Transaction Value by Card Type (KES Billion), 2009–2018
Table 23: Kenya – Transaction Value by Card Type (US$ Million), 2009–2018
Table 24: Kenya – Personal and Commercial Cards Transaction Value (KES Billion), 2009–2018
Table 25: Kenya – Personal and Commercial Cards Transaction Value (US$ Million), 2009–2018
Table 26: Kenya – Number of Debit Cards in Circulation (Million), 2009–2018
Table 27: Kenya – Debit Cards Total and Average Transaction Value by Channel, 2009–2018
Table 28: Kenya – Debit Cards Total and Average Transaction Value by Channel, 2009–2018
Table 29: Kenya – Number of Debit Cards in Circulation By Scheme (Thousand), 2009–2013
Table 30: Kenya – Debit Cards Transaction Value By Scheme (KES Billion), 2009–2013
Table 31: Kenya – Debit Cards Transaction Value By Scheme (US$ Billion), 2009–2013
Table 32: Kenya – Debit Cards Transaction Value By Issuer (KES Billion), 2009–2013
Table 33: Kenya – Debit Cards Transaction Value By Issuer (US$ Billion), 2009–2013
Table 34: Kenya – Number of Credit Cards in Circulation (Thousand), 2009–2018
Table 35: Kenya – Credit Cards Transaction Volume and Frequency by Channel, 2009–2018
Table 36: Kenya – Credit Cards Total and Average Transaction Value by Channel, 2009–2018
Table 37: Kenya – Credit Cards Total and Average Transaction Value by Channel, 2009–2018
Table 38: Kenya – Number of Credit Cards in Circulation By Scheme (Thousand), 2009–2013
Table 39: Kenya – Credit Cards Transaction Value By Scheme (KES Million), 2009–2013
Table 40: Kenya – Credit Cards Transaction Value By Scheme (US$ Million), 2009–2013
Table 41: Kenya – Credit Cards Transaction Value By Issuer (KES Million), 2009–2013
Table 42: Kenya – Credit Cards Transaction Value By Issuer (US$ Million), 2009–2013
Table 43: Kenya – Number of Charge Cards in Circulation (Thousand), 2009–2018
Table 44: Kenya – Charge Cards Transaction Volume and Frequency by Channel, 2009–2018
Table 45: Kenya – Charge Cards Total and Average Transaction Value by Channel, 2009–2018
Table 46: Kenya – Charge Cards Total and Average Transaction Value by Channel, 2009–2018
Table 47: Kenya – Number of Commercial Cards in Circulation (Thousand), 2009–2018
Table 48: Kenya – Commercial Cards Transaction Value (KES Million), 2009–2018
Table 49: Kenya – Commercial Cards Transaction Value (US$ Million), 2009–2018
Table 50: Kenya – Commercial Credit Cards, 2009–2018
Table 51: Kenya – Commercial Charge Cards, 2009–2018
Table 52: Kenya – Card Fraud (KES Million), 2009–2013
Table 53: Kenya – Card Fraud (US$ Million), 2009–2013
Table 54: Kenya – Number of Prepaid Cards in Circulation (Thousand), 2009–2018
Table 55: Kenya – Prepaid Cards Transaction Value (KES Million), 2009–2018
Table 56: Kenya – Prepaid Cards Transaction Value (US$ Million), 2009–2018
Table 57: Key Definitions”
“Figure 1: Kenya – Payment Instruments Shares by Transaction Value (%), 2009 and 2013
Figure 2: Kenya – Payment Instruments Shares by Transaction Volume (%), 2009 and 2013
Figure 3: Kenya – Payment Cards Transaction Value and Growth, 2009–2018
Figure 4: Kenya – Total Population (Million) and Proportion Aged Over 65 Years, 2009–2018
Figure 5: Kenya – Nominal GDP (US$ Billion) and Real GDP Growth Rate (%), 2009–2018
Figure 6: Kenya – Volume of ATMs and Penetration, 2009–2018
Figure 7: Kenya – Volume of POS Terminals and Penetration, 2009–2018
Figure 8: Kenya – E-Commerce Value (KES Billion), 2009–2018
Figure 9: Kenya – Cards and Payments Industry Segmentation by Card Type
Figure 10: Kenya – Outbound Trips Volume and Spending, 2009–2018
Figure 11: Kenya – Inbound Trips Volume and Spending, 2009–2018
Figure 12: Kenya – Card Shares In Terms of Numbers in Circulation (%), 2009–2018
Figure 13: Kenya – Card Shares in Terms of Transaction Volume (%), 2009–2018
Figure 14: Kenya – Card Shares in Terms of Transaction Value (%), 2009–2018
Figure 15: Kenya – Personal and Commercial Cards, Transaction Value (KES Billion), 2009–2018
Figure 16: Kenya – Number of Debit Cards in Circulation (Million), 2009–2018
Figure 17: Kenya – Debit Cards Transaction Volume by Channel (Million), 2009–2018
Figure 18: Kenya – Debit Cards Transaction Value by Channel (KES Billion), 2009–2018
Figure 19: Kenya – Debit Cards Scheme Shares in Terms of Number of Cards in Circulation (%), 2013
Figure 20: Kenya – Debit Cards Scheme Market Share in Terms of Transaction Value (%), 2013
Figure 21: Kenya – Debit Cards Issuers’ Market Shares in Terms of Transaction Value (%), 2013
Figure 22: Kenya – Number of Credit Cards in Circulation (Thousand), 2009–2018
Figure 23: Kenya – Credit Cards Transaction Volume by Channel (Thousand), 2009–2018
Figure 24: Kenya – Credit Cards Transaction Value by Channel (KES Billion), 2009–2018
Figure 25: Kenya – Credit Card Scheme Market Shares in Terms of Number of Cards in Circulation (%), 2013
Figure 26: Kenya – Credit Cards Scheme Market Shares in Terms of Transaction Value (%), 2013
Figure 27: Kenya – Credit Cards Issuers’ Market Shares in Terms of Transaction Value (%), 2013
Figure 28: Kenya – Number of Charge Cards in Circulation (Thousand), 2009–2018
Figure 29: Kenya – Charge Cards Transaction Volume by Channel (Thousand), 2009–2018
Figure 30: Kenya – Charge Cards Transaction Value by Channel (KES Million), 2009–2018
Figure 31: Kenya – Number of Commercial Cards in Circulation (Thousand), 2009–2018
Figure 32: Kenya – Commercial Cards Transaction Value (KES Million), 2009–2018
Figure 33: Kenya – Shares of Various Types of Card Fraud in Terms of Transaction Value (%), 2009 and 2013
Figure 34: Kenya – Number of Prepaid Cards in Circulation (Thousand), 2009–2018
Figure 35: Kenya – Prepaid Cards Transaction Value (KES Million), 2009–2018″

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