“Japan’s Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape “

Date: 2015-09

“During the review period, the number of cards in circulation in the channel increased at a compound annual growth rate (CAGR) of 2.94% to reach 980.9 million cards in 2013, while its value recorded a review-period CAGR of 3.45%, reaching JPY70.1 trillion (US$723.4 billion) in 2013.
The Japanese card payments channel was mainly driven by strong growth in the prepaid cards category, which registered the highest review-period CAGR of 12.68%. The share of prepaid cards category in overall card payments channel increased from 15.9% in 2009 to 22.9% in 2013. In terms of number of cards in circulation, prepaid cards increased from 139.3 million in 2009 to 224.5 million in 2013. The charge cards category recorded the second-highest review-period CAGR of 2.55%, increasing from 7.4 million cards in 2009 to 8.2 million in 2013. The debit cards category registered the slowest growth during the review period, at a CAGR of 0.46%, increasing from 412.0 million cards in 2009 to 419.7 million in 2013.
In 2009, non-cash payments in Japan were dominated by credit transfers with a total transaction value of JPY2,433.9 trillion (US$26.0 trillion), while card payments valued JPY61.2 trillion (US$654.1 billion). During the review period, card payments recorded a CAGR of 3.45%, to value JPY70.1 trillion (US$723.4 billion) in 2013, while credit transfers recorded a CAGR of 3.73%, to value JPY2,817.7 trillion (US$29.1 trillion) in 2013. Internet penetration growth and rising disposable incomes, supported by an increased consumer spending, resulted in increased online retail sales. The countryโ€™s domestic business-to-business (B2B) e commerce grew to JPY262.0 trillion (US$3.3 trillion) in 2012, an increase of 101.7% compared to the previous year. Similarly, business-to-consumer (B2C) e-commerce increased by 112.5%, to reach JPY9.5 trillion (US$119.1 billion) in 2012. ”


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