“The Italian card payments channel registered growth during the review period (2009โ2013). In terms of number of cards in circulation, the channel registered a CAGR of 6.96% to reach 116.0 million cards by the end of 2013. The channel valued EUR363.3 billion (US$481.6 billion) in 2013.
The prepaid card category is expected to record the highest growth prospects both in terms of the volume of cards in issue and transaction value. In terms of card volume, the prepaid category is anticipated to post a forecast-period CAGR of 17.42% and register a CAGR of 13.41% in terms of transaction value. In volume and value terms, the open-loop prepaid segment is expected to post respective CAGRs of 16.91% and 12.47%.
In value terms, the credit card market posted a review-period CAGR of 1.59%, from EUR59.3 billion (US$82.3 billion) in 2009 to EUR63.1 billion (US$83.7 billion) in 2013. The impact of financial crisis resulted in waning growth in the Italian credit card market, which adversely impacted consumer confidence and forced companies to cut costs. The transaction value of commercial credit cards exhibited a review-period CAGR of 0.89%. Although growth has been impacted, the market still occupies a market share of 11.6% in terms of all Italian card payment channels. This is the result of a government policy of restricting limits on cash payment to EUR1,000 (US$1,390) โ above this figure all payments must be made through cards.
In early 2014, MasterCard launched its new platform for digital payments called MasterPass. It helps to make the online transactions and m-commerce faster and more secure, supporting electronic commerce (e-commerce) and mobile commerce (m-commerce) market growth over the forecast period. ”