Ireland’s Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

Date: 2015-09

“Irish payment cards registered positive growth during the review period (2009–2013), recording a compound annual growth rate (CAGR) of 3.75%, to reach 6.3 million cards in circulation by the end of 2013. Improvements to banking infrastructure such as the increased installation of point-of-sale (POS) terminals in merchant outlets drove the growth. In terms of transaction value, payment cards valued EUR49.1 billion (US$65.1 billion) in 2013, after registering a review-period CAGR of -0.22%. However, it is expected to expand over the forecast period (2014–2018), at a CAGR of 3.23%. In terms of transaction value, debit cards accounted for a 77.9% share in 2013, which is expected to rise further over the forecast period.
In terms of the number of cards in circulation, the debit cards market accounted for 68.3% of the overall payment cards in 2013. The debit cards market is expected to continue to dominate over the forecast period, with its share reaching 74.0% in 2018.
During review period, the debit cards market registered a CAGR of 8.48%. Over the forecast period, the debit cards market expected to register a CAGR of 3.78% in terms of the number of cards in circulation, from 4.6 million in 2014 to 5.3 million in 2018. In terms of transaction value, the debit cards market registered a review-period CAGR of 1.08%, and is expected to record a forecast-period CAGR of 4.51%.
The increase in debit card usage is due to the switching of payment methods for goods and services, from checks to debit cards. The National Payments Plan initiative in 2013, e-Day, will further encourage the use of debit cards over checks. This will encourage small and medium-sized enterprises (SMEs), which accounted for 60% of Ireland’s total check usage to use debit cards. Furthermore, rising credit card debt shifted consumer’s preference towards debt-free financial products, and supported the growth of debit cards.”

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