Insurance Competitor Profile: Zurich

Date: 2015-11

Zurich serves customers in more than 170 countries and employs about 60,000 people. In the UK, Zurich is the third-largest commercial lines insurer and also operates across personal lines through its high-profile brands. This profile reviews the company’s UK brands as well as its financial performance, and also provides a SWOT analysis.

– Learn about Zurich’s organizational structure and its core business segments.
– Gain insight into the strengths, weaknesses, opportunities, and threats Zurich faces.
– Assess Zurich’s financial performance and understand how its results are being achieved.

– What is Zurich’s business strategy?
– What are Zurich’s strengths and weaknesses?
– What opportunities and challenges does the company face?

Key Highlights
Zurich earns most of its revenue from commercial liability insurance, and is the third-largest insurer across the UK commercial market.

Commercial insurance is sold through insurance brokers; however, its public sector offering, Zurich Municipal, is sold direct to organizations.

In 2013, Zurich-branded home and car insurance products were removed from aggregators to develop distinct propositions for brokers and direct customers.”


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