Insurance Competitor Profile: NFU Mutual

Date: 2015-11

NFU Mutual is one of the UK’s leading insurance companies, and is a growing player in the commercial space. It wrote 拢1.2bn of gross premiums in 2013.

– Learn about NFU Mutual’s organizational structure and its core business segments.
– Gain insight into the strengths, weaknesses, opportunities, and threats NFU Mutual faces.
– Assess NFU Mutual’s financial performance and understand how its results are being achieved.

– What is NFU Mutual’s business strategy?
– What are NFU Mutual’s strengths and weaknesses?
– What opportunities and challenges does the company face?

Key Highlights
NFU Mutual’s strategy is based around selling general insurance products through a network of tied agents within the UK.

The largest proportion of NFU Mutual’s business sits within commercial motor insurance; however, its total book is well balanced between commercial and private motor and commercial property and household lines.

Customer service and reputation are central to NFU Mutual’s strategy.”


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