Insurance Competitor Profile: Direct Line Group

Date: 2015-11

Direct Line Group is one of the leading insurers for personal lines general insurance in the UK and its largest car insurer, with total business GWP of 拢3.2bn in 2013. This profile offers a review of the company, its business components, and its financial performance, as well as offering a SWOT analysis.

– Learn about Direct Line Group’s organizational structure and its core business segments.
– Gain insight into the strengths, weaknesses, opportunities, and threats it faces going forward.

– What is Direct Line Group’s business strategy?
– What are Direct Line Group’s strengths and weaknesses?
– What opportunities and challenges does the company face going forward?

Key Highlights
Direct Line Group’s strategy is based around multiple brands serving multiple market segments, and is distributed through a variety of different channels.

Direct Line Group includes brands that cover a broad range of segments, as well brands that are more focused on niche areas.

Direct Line Group’s strong focus on motor insurance makes it vulnerable to losses and risks in this segment due to the combination of soft rates and a high number of personal injury claims.”


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