Insight Report: Innovative Client Segmentation in Wealth Management

Date: 2015-09

“Increased competition, together with the rise of DIY investment platforms, have encouraged wealth management firms to adopt new segmentation strategies to target customers.
The new segmentation strategies emerged to accommodate the complex needs of private individual clients by targeting them according to their interests, needs, behavior and attitudes to investments, instead of by demographic trends. This method thus allows wealth management firms to focus on customers’ specific needs and provide customized products and services. It also allows firms to increase their profit margins by providing the right products and services.
Wealth management firms are also increasingly adopting technological advances to cater to the needs of modern customers and young HNWIs.”

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