Insight Report: Business Strategies for Targeting HNWIs and UHNWIs in the Middle East

Date: 2015-09

The wealth management sector in the Middle East is dynamic and complex, with significant growth in regionally made millionaires and billionaires, and wealthy expatriates. The HNWI population in the Gulf Cooperation Council (GCC) market at a CAGR of 8.08% from 136,195 in 2010 to 185,816 in 2014, and is projected to grow by a CAGR of 4.1% between 2015 and 2019. Middle Eastern HNWIs and UHNWIs’ complex needs, family values, together with cultural differences brought by wealthy expatriates have become attractive to international private banks and domestic wealth management firms, leading to the development of sophisticated products and services. The UAE, Saudi Arabia, Kuwait and Qatar are the four main countries in the Gulf region where international private banks have expanded their operations and partnered with local firms. Nevertheless, both types of provider are competing with each other to gain market share through product differentiation, and by building robust strategies to target Middle Eastern HNWIs and UHNWIs, and wealthy expatriates. It is therefore becoming increasingly important for international and domestic wealth managers and private banks to be aware of the latest market trends and also understand Middle Eastern HNWIs and UHNWIs’ complex needs.

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