Innovation in Beverage Packaging, 2013 – A review of recent trends, drivers and issues in global retail beverage packaging

Date: 2015-09

“Why was the report written?
In an increasingly fast moving and competitive marketplace, innovation in packaging continues to play a key role in new product development and branding in the global beverage sector. This report clarifies and quantifies future demand patterns and the types of innovations best placed to exploit them, so packaging manufactures and suppliers can plan for the future in confidence.

What is the current market landscape and what is changing?
Beverage markets continue to become more competitive and sophisticated as manufacturers and marketers increasingly look to develop products to satisfy regional preferences. Packaging innovation is required to meet the various and changing needs of all sections of the supply chain – from the manufacturer through to consumer – within an increasingly demanding regulatory environment. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future.

What are the key drivers behind recent market changes?
Packaging suppliers need to react to the changing demands of consumers and regulation in order to plan for the future. But, it’s not all cost reduction and light weighting. Packaging needs to adapt to a more complex picture of how consumption needs vary by product category and positioning. More specific product positioning by finished goods manufacturers and retailers in many cases means more specifically tailored packaging – creating opportunities for the industry.

What makes this report unique and essential to read?
This report provides a comprehensive analysis of the beverage packaging landscape, including a mix of beverage market data related to recent packaging innovations, which are identified across Rigid Plastics, Flexible Packaging, Paper & Board, Rigid Metal, Glass, and Labels. This report also provides an update on new beverage packaging technologies and developments.”

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