India Quarterly Beverage Tracker Report Q4 2013

Date: 2015-09

“Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
With elections due in the next few months and fuel and vegetable prices continuing to drive inflation, consumer confidence remains weak.

What are the key drivers behind recent market changes?
Indian beverage categories are traditionally vulnerable to monsoon swings and price rises. However, due to growth in SKUs, increased brand penetration and more consumption occasions, soft drinks and ACB categories have grown significantly in the last few years.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the India beverage industry and want more detail and analysis on this data. Canadean’s India Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments”

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