India Consumer Durables Industry is Projected to Double at 14.8% CAGR to Reach Approximately USD 12.5 Billion in FY15

Date: 2015-08-13

By 2025, it is expected that India is will become the fifth largest consumer durables market globally. The consumer durables industry is projected to double at 14.8% CAGR to reach approximately USD 12.5 billion in FY15 from USD 6.3 billion in FY10.While India is witnessing a strong growth in the consumer durables segment, the AC segment is highly under penetrated. 

However, changing environmental dynamics, urbanization and rising income levels, presents the air conditioner segment with a high growth potential. While at present, more than 77% of households in urban India have a TV, 33% own a refrigerator, 17% have an air cooler, 13% own a washing machine, and just 3% own an air conditioner.

The presence of various multinational companies has increased the growth potential for the market, as these players are focusing on building capabilities in the Indian market. Currently this market is fragmented with more than 15 players vying for a share of this growing segment. The latest trend followed by these players includes the launch of low-price offerings that are being achieved through economies of scale and procurement of low cost components and materials. The sector is projected to record a 13% CAGR growth expected over the period FY 2014-2016.

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