Identifying new opportunities in the Soft and Hot Drink markets and responding to evolving consumer need states

Date: 2015-09

“• Manufacturers need to target specific health needs, as busy consumers want more than just “better for you” products
• Busy consumers will look for products designed for specific occasions such as recovery, relaxation, satiety, and energy boosts
• Even as they target emerging trends such as health, convenience and trust, manufacturers must ensure that their drinks are, above all else, tasty
• Manufacturers need to invest in natural sweeteners and simplify formulas to overcome growing consumer concern with ingredients
• Key consumers of both Soft Drinks and Hot Drinks, in both Developed Economies and Emerging Economies, are surprisingly old”


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