ICT investment trends in the media industry : Enterprise ICT spending patterns through to the end of 2016

Date: 2015-11

The competitive media, publishing, and entertainment industry is transforming as new players constantly enter the landscape, and as multiple developments take place in the field of multi-channel content production and distribution. As a result, in order to gain a competitive edge and boost their revenues, media companies are increasing their investments in disruptive technologies to produce innovative content as well as deliver it. With leading ICT solutions, companies are able to create, edit, and transmit content efficiently and speedily from the source or event site.

Key Findings
– Kable’s survey of 110 respondents shows that media companies are optimistic about investing in various ICT domains in 2015. The survey further reveals that media enterprises are increasing their investments in clients, software licenses, and application development and integration services.

– Rising consumer demand and the need to enhance end-user experience are driving media companies to focus on product differentiation and invest in customer data management, and marketing and e-commerce solutions.

– The survey further illustrates that the majority of respondents are currently outsourcing their applications function, to reduce their application development and management costs.

This report presents the findings from a survey of 110 media companies regarding their Information and Communications Technology (ICT) investment trends. The survey investigates how media companies currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting.

The report illustrates the core technologies that media companies are investing in, including mobility, business intelligence, and cloud computing. The survey also highlights the approach to purchasing technology adopted by media companies. Through Kable’s survey, the report aims to provide a better insight to ICT vendors and service providers when pitching their solutions to media companies. The report focuses on media companies’ ICT expenditure trends for specific technology areas, identifying the top three IT projects, and understanding the primary objectives of various systems components.

In particular, it provides an in-depth analysis of the following:

– How ICT budgets are set to change in 2015 in terms of their overall size

– Allocation across the core elements of IT spend, including hardware, software, services, communications, and consulting

– Distribution of ICT money in areas such as the networks, applications, service desk, and data centers

– Which ICT functions media companies are interested in outsourcing

– Media companies’ investment priorities based on their budget allocations across core technology categories such as mobility, business intelligence, and cloud computing

– Factors that are influencing media companies’ investments in each technology category

– How media companies’ IT budgets are currently allocated across various segments within a technology category

– Media companies’ distribution of their ICT budget across various segments within a technology category

– Vendor satisfaction ratings for various core and advanced technology categories

– Insight into media companies’ preferred buying approaches

– Business and IT objectives that media companies are looking to achieve through their IT investment strategies

– Factors that are influencing media companies’ decisions to select an ICT provider

– Understand how the media companies ICT landscape is set to change in 2015 to prioritize your target market

– Comprehend how money are being allocated by media companies in specific geographies and size bands to improve your market penetration

– Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications, and consulting)

– Realign your sales initiatives by understanding the current strategic objectives of media companies

– Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (mobility, business intelligence, and cloud computing)

– Prioritize your focus areas by understanding which factors are influencing media companies’ decisions when selecting an ICT provider
Understand the changes in customers’ priorities and identify the business and IT objectives that media companies are looking to achieve through their ICT investment strategies”


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