Home and Garden Products Retailing in Germany – Market Summary & Forecasts: Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2018

Date: 2015-09

“• Largest European retail market makes a strong comeback after economic crisis
• Consumers are looking for value and convenience
• Retailers are using innovative methods to retain customers
• Hypermarkets, supermarkets and hard-discounters will continue to dominate, while the online channel will post a double digit growth during the forecast period
• Rising number of smaller households and consumer disposable income levels will continue to drive demand for home and garden products”

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