Home and Garden Products Retailing in Europe, 2014-2019 : Market Dynamics, Retail Trends, and Competitive Landscape

Date: 2015-11

Home and Garden products market in Europe is expected to expand at a slow pace during 2014-2019, while Central Eastern Economies to record higher growth rates. Germany is the largest market for Home and Garden products in Europe. Increase in single person household in the country has contributed to demand for economically-priced products and smaller format neighborhood stores. Romanian home and garden products market is set to register the highest growth rate in review period, driven by the increased number of home improvement plans by home owners, involving DIY activities

Key Findings
– The Europe home and garden market is forecast to reach US$380.4 billion by 2019, driven by value growth in German and the UK market

– Online will continue to be the fastest growing channel at a CAGR of 11.7%, while Specialist retailers remain the key channel for Home and Garden products sales but will record minor growth of 1.5%

– Germany will remain as the largest home and garden home and garden in Europe, growing at a CAGR of 3.9%

– Romania is expected to be the fastest growing market for home and garden products in the region, followed by Poland and Ukraine

The “Home and Garden Retailing in Europe, 2014-2019” report, published by Conlumino, provides analysis of current and forecast market data for retail sales in different channels in the home and garden category across the Americas.

What else does this report offer?

– Current market sizes and forecasts for 2019 by country with an assortment of charts that ranks countries based on market size, growth rate, value growth and channel sales

– Market insights based on consumer trends and changing economic and demographic factors on a regional and country basis

– Category group and product sub category retail sales, and the fastest-growing markets for each region

– Retail sales of product sub categories covered: gardening and outdoor living, home improvement and homewares Retail sales, market share, and growth rate of channels included: home improvement and gardening supplies retailers, home furniture and homewares retailers, hypermarkets, supermarkets and hard-discounters, department stores, value, variety stores and general merchandise retailers, online, cash and carries and warehouse clubs and electrical and electronics specialists

Reasons To Buy
– Get accurate and reliable retail sales data of the 24 largest home and garden markets in Europe: Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, UK, Austria, Bulgaria, Czech Republic, Hungary, Poland, Romania, Russia, Slovakia, Turkey and Ukraine for 2014 and forecast for 2019 to identify the largest and fastest-growing market and to discover profitable markets for expansion/entry

– Explore an in-depth analysis of retail sales data by channels to spot leading channels in home and garden retail space and develop strategies for specific channels

– Gain access to retail sales data at sub-category level across the region to target key markets for each sub-categories and to analyze their current and future growth prospects

– Learn from consumer insights and retail trends and define your strategies based on the need of consumers and retail landscape in the country

– Make country level comparisons to effectively target new revenue streams and align your marketing strategies with the crucial trends influencing consumer behavior

– Track competitive landscape based on the information about store count and latest developments for key home and garden retailers in the region”


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