Greece Quarterly Beverage Tracker Report Q4 2013

Date: 2015-09

“Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
According to KEPE (Centre of Planning and Economic Research), GDP is predicted to contract by 1.3% in Q4-13; a slight improvement compared to the 3.3% contraction registered in Q3-13. It is also predicted that by the end of Q2-14 GDP will remain stable.

What are the key drivers behind recent market changes?
The Greek government publicized the fact that it will achieve a small but real primary deficit for the first time after many decades. During this quarter, the government highlighted this achievement to gain some leverage during the negotiations with the Troika, which was pressing for more austerity measures, but also because Greece would take over the EU presidency in the beginning of 2014. According to the official government budget that was released in November, a primary deficit of €816 m is estimated for 2013 and €2.7 bn for 2014.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Greece beverage industry and want more detail and analysis on this data. Canadean’s Greece Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments”

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