Global Weight Loss and Weight Management Market is Expected to Reach $206.4 Billion by 2019

Date: 2015-08-19

“The global weight loss and weight management market is expected to reach $206.4 billion by 2019 from $148.1 billion in 2014, growing at a CAGR of 6.9% from 2014 to 2019. The weight loss and weight management market is categorized on the basis of diets, equipment, and services.

Factors such as rising obesity rates, increasing risks of lifestyle diseases, increasing number of bariatric surgeries, increase in disposable incomes, and technological advancements are driving the growth of the weight loss and weight management market. Furthermore, strong government support and funding is another major factor promoting growth of this market. For instance, the U.K. government started the”Change4Life initiative” in 2009, a multipronged approach that encourages behavioral changes in people and includes marketing strategies such as advertising campaigns, websites, resources, and partnership opportunities to encourage people to eat well and live longer. Moreover, the U.K. government announced the launch of “Call to Action on Obesity” program. This program aims to set a weight reduction trend among children and adults by 2020. The program has also issued a calorie reduction challenge to the food and beverage industry to reduce daily calorie intake. Such support is likely to provide impetus for growth of this market. 

The relatively untapped Asian region provides an array of growth opportunities for the weight loss and weight management market. Large population base, rapid urbanization, increasing disposable incomes, rising prevalence of obesity, and growing awareness and health consciousness among citizens are the factors responsible for the growth of this market. To leverage these market opportunities and to reduce the manufacturing and distribution costs, various market players are building manufacturing facilities and strengthening their sales force in these developing economies. However, high cost of low-calorie diets and deceptive marketing strategies adopted by industry players are hindering the growth of this market.

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