Global Travelers’ Airport Retail Trends, 2014–2015

Date: 2015-09

“• Overall, 65% of respondents spend ‘15 minutes or less’ per visit to a duty paid airport retail outlet.
• Regardless of age, the majority of respondents conducted ‘less than 5%’ of their overall shopping at airport retail stores in the last six months.
• In 2014, 48% of respondents identified that ‘more than 76%’ of their purchases at duty paid airport retail stores are impulsive.
• According to the respondents’ opinion, ‘perfumes, cosmetics, and other personal care items’ occupy maximum airport retail space.”

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