Global Executives Survey: The impact and influence of social media and online retail on the CPG industry

Date: 2015-09

“• eRetail is set to become an increasingly important sales channel for groceries and personal care products, with 93% of CPG companies predicting growth in their country of operation. Alongside benefits, such as increased sales and revenue, the format brings its own challenges – traditional retail approaches will need to be significantly modified for the format, with distribution infrastructure investment, the development of online marketing, and packaging innovation being key to success.
• The majority of CPG companies currently make use of social media, with 92% having a presence on at least one online platform. Usage strategies are, however, currently underdeveloped with many companies lacking a coherent multi-platform plan, significant financial investment, or sophisticated usage monitoring systems. With user uptake of social media set to rise further over the next three years due to increasing use of smartphone technology, it is vital that companies develop strategies to engage a lucrative interactive consumer base.”


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