Global Electric Toothbrush Market Expected to Grow at 10.52% CAGR by2020

Date: 2016-09-12

The upsurge of consciousness about oral hygiene and care is boosting the market for power toothbrushes, which provide much more efficacy of hygiene for oral, according to research, global Electric Toothbrush market is projected to grow at 10.52% CAGR during the forecast period 2016-2020. 

An electric toothbrush is a toothbrush that makes rapid, automatic bristle motions, either back-and-forth oscillation or rotation-oscillation (where the brush head alternates clockwise and counterclockwise rotation), in order to clean teeth. Motions at sonic speeds or below are made by a motor. In the case of ultrasonic toothbrushes, ultrasonic motions are produced by a piezoelectric crystal. A modern electric toothbrush is usually powered by a rechargeable battery charged through inductive charging when the brush sits in the charging base between uses.

In addition, consumers keep the handle and replace the brush head frequently, usually every two-three months. Rechargeable electric toothbrushes vary in terms of the cleaning technology they use, such as oscillating action, rotating action, sonic technology etc.
With the evolution of the toothbrush industry, there are various types of toothbrushes available in the market.

Sonic toothbrush
Sonic toothbrushes are a subset of electric toothbrushes with movement that is fast enough to produce vibration in the audible range.
Vibration or rotation-oscillation
Vibration or rotation-oscillation is a brushing technique similar to that used with a manual toothbrush is recommended, whereas with rotating-oscillating brushes the recommended cleaning technique is to simply move the brush slowly from tooth to tooth.

Power toothbrushes come in two variants: electric and battery powered


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Joanna | Executive – International Business and partner Relations
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