Global Automotive Heads-up Display Market Projected To Reach USD 3.5 Billion By 2020

Date: 2016-12-27

To put it simply, a HUD is a digital transparent image that is projected onto the windshield of a car, displaying the same information you would get from the dashboard. This can include everything from your current speed to the revs on your engine, and even various temperature gauges.

The idea behind it is that by displaying this vital data in the same place a driver should be keeping their eyes on, HUDs can reduce the amount of time that people’s attention is spent looking around the car for their phones or checking the radio. More time with their eyes on the road means lesser accidents, and safer drivers all around.

HUD is mainly used in automotive industry and aviation.

An automotive head-up display or automotive heads-up display is also known as a auto-HUD, is any transparent display that presents data in the automobile without requiring users to look away from their usual viewpoints. The origin of the name stems from a pilot being able to view information with the head positioned “up” and looking forward, instead of angled down looking at lower instruments. At this time, there are two different approaches to OEM HUDs in automobiles. The first is to treat the back of the windshield in such a way that an image projected onto it will reflect to the driver. The second is to have a small combiner that is separate from the windshield. Combiners can be retracted.

The global automotive heads-up display market is projected to reach USD 3.5 billion by 2020, and growing at a CAGR of 29.30% within expectations. Based on the regions, Europe is the largest market for the automotive heads-up display followed by North America, Asia-Pacific region will grow at a fastest rate, about 28.50%.
The Major Players in This Automotive Heads-up Display Market are the following


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Joanna | Executive – International Business and partner Relations
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