Germany Quarterly Beverage Tracker Report Q4 2013

Date: 2015-09

“Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
Although GDP growth is very low, it is still positive and it grew by 0.6% in Q4-13. After a rocky start, the economy has developed positively, helped by both domestic and external demand. Domestic spending was driven by a declining propensity to save and higher average spending for Christmas presents compared to 2012.

What are the key drivers behind recent market changes?
In an established market like Germany, growth opportunities are very limited and often based on replacement (ie consumers may substitute one brand for another, or one category for another), but the volume of commercial beverages consumed is not increasing. Regional beverage producers (mid-sized companies) are focusing on foreign markets to generate growth.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Germany beverage industry and want more detail and analysis on this data. Canadean鈥檚 Germany Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments”

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