Germany is the Second Largest Telecom Market in Term of Telecom Service Revenue

Date: 2015-10-29

Germany is the second largest telecom market in term of telecom service revenue behind the UK.  The existing high urbanization and literacy levels, and its affluence in the European region owing to its strong economic performances, makes Germany an attractive market for the telecommunication services. The market is characterized by intense competition amongst the several operators, competing for competing on triple-play services, with the leading telcos namely Deutsche Telekom and Vodafone Germany- competing aggressively for quad-play services. LTE subscribers will account for nearly 58% of the total mobile subscriptions by 2020, driven by increased expansion of LTE networks, wider availability of cheaper 4G devices and attractive packages to stimulate adoption. The telecom market continues to undergo a significant wave of consolidation with the acquisition of select telcos like Kabel Deutschland, Versatel, E-Plus beginning June 2013.

Key Findings
– Germany’s telecom service revenue is expected to return to growth in 2015 mainly driven by mobile services and further expansion of the pay-TV market.

– LTE will move beyond early-adopter status and subscriptions will grow to 74.6m by year-end 2020, driven by increased expansion of LTE networks, wider availability of cheaper 4G devices and attractive data packages.

– Broadband penetration will increase to 41.7% of the population by year-end 2020, driven by broader network availability, growth in the business segment, and some residential voice-only households moving to double-play packages.
 
– The pay-TV market in Germany will add 3.2m pay-TV subscriptions through 2020 mainly due to the estimated growth of IPTV bundled with DSL/fiber broadband.

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