Germany is Europe’s Second-Largest Cruise Market

Date: 2015-09-17

• Germany is Europe’s second-largest cruise market, with a 27% share of passengers in 2013 – marginally behind that of the UK. The number of German passengers booking a cruise increased from 1.0 million in 2009 to 1.7 million in 2013, at a rate of 9%.

• According to the GNTB, the number of European travelers in the age group of 15–34 years visiting Germany increased by 8.1% in 2013 over 2012. GNTB’s campaign for 2013 focuses on young people. The campaign, named ‘Germany for Young People – Vibrant, Fashionable, Innovative’, targets young international travelers.

• Growth was recorded in the German inbound tourism sector during the review period, with the number of international arrivals rising from 24.2 million in 2009 to 31.5 million in 2013, at a CAGR of 6.83%. Inbound tourist expenditure also increased at a CAGR of 4.01%, from EUR34.7 billion (US$48.1 billion) in 2009 to EUR40.6 billion (US$53.8 billion) in 2013. Germany is one of the most popular destinations for family holidays, young travelers and honeymooners throughout Europe.

• International departures from Germany decreased slightly during the review period, from 85.5 million in 2009 to 84.5 million in 2013, at a CAGR of -0.32%. While it is popular in Germany to take a winter vacation to a warm and sunny destination, the majority of German travel happens during the summer, with March being the peak season. November is the slowest month in terms of outbound travel.

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