Furniture and Floor Coverings Retailing in Brazil – Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2019

Date: 2015-10

“Furniture and Floor Coverings Retailing in Brazil – Market Summary and Forecasts” report provides a detailed analysis of retail sales from 2009 to 2019 across key channels in Brazil.

Key Findings
– Surge in the number of millionaires and the emerging middle class will continue to make Brazil a major retail destination

– Brazilian retail sales to reach BRL2,111 billion by 2019

– The retail market for furniture and floor coverings is expected to grow at a CAGR of 8.24% over the forecast period.

– The demand for affordable furniture is increasing with the rising income of low-and-middle class consumers

– Retailers have been more inclined towards offering exclusively products tailored for Brazilian consumers

– Furniture and Floor Coverings accounted for 3.2% of the total retail market in 2014

– 1.8 million new housing units are expected to be developed annually, to cover the housing shortage by 2022 which is expected to boost the demand for furniture and floor covering products

“Furniture and Floor Coverings Retailing in Brazil – Market Summary and Forecasts” is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2019.

It contains:

– A thorough analysis of consumer trends changing economic and population factors

– Both qualitative and quantitative insights and analysis of the shifting furniture and floor coverings retail dynamics for floor coverings and furniture from 2009 to 2019

– Sales of furniture and floor coverings products through the following channels from 2009 to 2019: Home furniture and homewares retailers; hypermarkets, supermarkets and hard-discounters; online; department stores; value, variety stores and general merchandise retailers; home improvement and gardening supplies retailers; other general and non-specialist direct retailers; cash and carries and warehouse clubs; other specialist retailers

– An overview of key furniture and floor coverings retailers operating across Brazil and their presence across distribution channels

Reasons To Buy
Get immediate access to:

– Brazil furniture and floor coverings market performance across key channels – accurate, reliable data for companies already operating in and those wishing to enter the market

– Performance of individual product categories, across key channels from 2009, with forecasts until 2019 – pinpoint the fastest growing categories in a market witnessing robust growth

– Vital economic and population trends, key consumer and technology trends influencing the retail market -explore novel opportunities that allow you to align your product offerings and strategies to meet demand

– Critical insights into Brazil shoppers – what stores do shoppers prefer? Have the right insights to beat off the competition by effectively promoting to lucrative market segments

– Analysis of key international and domestic players operating in the furniture and floor coverings market – including store counts and revenues that give you a competitive edge – identify opportunities to improve market share”

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