“Packaged food manufacturers have witnessed tremendous growth in the processed food industry in the last five years. This has considerably affected the functional flours industry and an upsurge was recorded in this industry, simultaneously. New technologies have initiated the emergence of innovative products derived from cereals. Developing countries present a viable market for manufacturers, as these regions are emerging as potential markets with the availability of raw materials. The rise in disposable income of the growing middle-class population in developing countries is also creating demand for a broader range of products.
To maintain a competitive edge in the functional flours market, the key players were observed to prefer investment & expansion as a strategy to move into new and untapped markets, building a new customer base for long-term client relationships, and acquiring local players of the industry. This has not only enabled key players to expand their geographical reach, but has also reinforced their market position by gaining a larger share in terms of revenue and product portfolios. Small-scale players also adopted this strategy to expand their businesses, globally, by investing in the establishment of manufacturing facilities and technical service centers in various regions. This organic growth strategy is an important proposition for smaller companies, enabling them to increase their technical expertise through intensive R&D infrastructure offered by bigger players.
Leading players such as Archer Daniels Midland Company (U.S.), Associated British Foods plc (U.K.), Bunge Limited (U.S.), Cargill, Incorporated (U.S.), General Mills, Inc. (U.S.), and SunOpta, Inc. (Canada) have been profiled in the report. Other prominent companies in the market are AGRANA Beteiligungs-AG (Austria), The Hain Celestial Group, Inc. (U.S.), The Scoular Company (U.S.), and Parrish and Heimbecker, Limited (Canada). These key players were also observed to prefer investments & expansions to gain a larger share in the market.
The report provides a complete analysis of the key companies and a chronology of developments with respect to new products and their applications. It also analyzes the market dynamics. The report also highlights key market drivers and restraints for the key regions of the world.
North America led the market for functional flours in 2013, owing to substantial growth in the processed food industry, resulting from high consumption of food products such as bakery, R.T.E., extruded snacks, soups & sauces. The markets in the Asia-Pacific and RoW regions are estimated to grow at a higher rate as compared to the matured markets of developed economies.
SCOPE OF THE REPORT
This study categorizes the functional flours market on the basis of type and their end applications. The regional analysis is further extended with projections of the market size of their key contributing countries.
On the basis of key types, the market was segmented as follows:
ï® Pre-cooked flour
ï® Specialty flour
ï® Fortified flour
On the basis of key applications, the market was segmented as follows:
ï® Bakery products
ï® R.T.E. products
ï® Soups & sauces
ï® Others (coatings, condiments, seasonings bases, spreads, baby food, dairy substitutes, special diet food, beverages, prepared mixes, and meat products)
On the basis of key sources, the market was segmented as follows:
On the basis of key regions, the market was segmented as follows:
ï® North America
- Previous: Cell Counting Market by Product [Instruments (Spectrophotometer, Cell Counter, Hemocytometer, Flow Cytometer, Hematology Analyzer) Consumables (Reagent, Assay Kits, Microplate)], End User (Pharmaceutical, Hospital, Research) – Global Forecast to 2020
- Next: Electrochemical Instruments Market by Product (Electrochemical Meters, Titrators, Ion Chromatographs), by Technology (Potentiometry, Coulometry, Voltammetry), by End User (Environmental Testing, Food & Agriculture) – Analysis & Global Forecast to 2019