Fuel cards in Europe, Southern markets | Verdict Sector Report

Date: 2016-02

The combined worth of the Southern Europe commercial fuel card markets is €6,296m in 2014e. Over the next five years the proportion of fuel purchased on fuel cards will rise year on year towards 2019e, as commercial fleets turn to fuel cards to lower costs and increase fuel efficiency. The largest increase in new cards issued by 2019 will be Slovenia and Turkey.

Key Findings
– Plan effective market entry strategies by uncovering current and future volumes and values of Southern Europe fuel card markets.

– Assess whether you should increase network acceptance of your card and identify potential new merchants by uncovering the position of competitors.

– Whether you are an issuer, a processor, a leasing company or a fuel retailer, make informed pitches to partners by understanding their business.

– Enhance fuel sales at your service stations by identifying which fuel cards you should accept based on their market shares and network acceptance.

– Plan your regional strategy by understanding Southern European markets, Greece, Portugal, Slovenia and Turkey.

Growing values: the value of fuel sold through fuel cards in Southern Europe has been increasing year-on-year, and is forecast to grow from €6,296m in 2014e to €8,356m by 2019e. Desire for better fuel efficiency will be the main driver behind this growth as businesses look to maximize the efficiency of their fleets.

Rising volumes: fuel volumes are increasing. The volume of fuel sold through fuel cards is forecast to rise from nearly 4.2 billion litres in 2014e to 4.6 billion litres in 2019e. New technology infrastructure will allow more stations to accept fuel cards as a payment option making them a viable option for fleet managers.

Local retailers will lose out to larger internationals: large international players such as BP, Shell and Repsol have a strong presence in Southern Europe.

Reasons To Buy
– How large are the Southern European fuel card markets? What proportion of competitor sales are to small and large commercial vehicles?

– How does my card’s network acceptance compare to my competitors’ and are there any other retailers I should consider partnering with in new markets?

– Are any of my competitors distributing their fuel cards through leasing companies and are there any that I could potentially partner with?

– As a fuel retailer, should I consider accepting more card brands at my service stations, and which ones would give me access to a large customer base?

– As a vehicle leasing company, I would like to offer a fuel card product; can I do that alone or is there an existing card issuer I could partner with?

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