Fuel cards in Europe, Eastern markets | Verdict Sector Report

Date: 2016-02

The combined worth of the Eastern Europe commercial fuel card markets is €8,210m in 2014e. Over the next five years the proportion of fuel purchased on fuel cards will rise year on year towards 2019e, as commercial fleets turn to fuel cards to lower costs and increase fuel efficiency. The largest increase in new cards issued by 2019 will be Poland and The Czech Republic.

Key Findings
– Plan effective market entry strategies by uncovering current and future volumes and values of Eastern Europe fuel card markets.

– Assess whether you should increase network acceptance of your card and identify potential new merchants by uncovering the position of competitors.

– Whether you are an issuer, a processor, a leasing company or a fuel retailer, make informed pitches to partners by understanding their business.

– Enhance fuel sales at your service stations by identifying which fuel cards you should accept based on their market shares and network acceptance.

– Plan your regional strategy by understanding Eastern European markets, Czech Republic, Hungary, Poland, Romania and Slovakia.

Growing values: the value of fuel sold through fuel cards in Eastern Europe has been increasing year-on-year, and is forecast to grow from €8,210min 2014e to €9,225m by 2019e. Desire for better fuel efficiency will be the main driver behind this growth as businesses look to maximize the efficiency of their fleets.

Falling volumes: fuel volumes are declining. The volume of fuel sold through fuel cards is forecast to fall from 6.08 billion litres in 2014e to 6.06 billion litres in 2019e. Better vehicle efficiency, alternative fuel vehicles and reductions in fleet sizes will contribute to this trend.

Local retailers will lose out to larger internationals: large international players such as Shell, MOL and OMV have a strong presence in Eastern Europe.

Reasons To Buy
– How large are the Eastern European fuel card markets? What proportion of competitor sales are to small and large commercial vehicles?

– How does my card’s network acceptance compare to my competitors’ and are there any other retailers I should consider partnering with in new markets?

– Are any of my competitors distributing their fuel cards through leasing companies and are there any that I could potentially partner with?

– As a fuel retailer, should I consider accepting more card brands at my service stations, and which ones would give me access to a large customer base?

– As a vehicle leasing company, I would like to offer a fuel card product; can I do that alone or is there an existing card issuer I could partner with?


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