Franchising in Brazil 2015 – Industry Report

Date: 2016-04

Ideal for international franchise chains already operating in Brazil or companies assessing the viability of beginning operations in the country, the Franchising in Brazil 2015 report by Bras Research provides important insights and valuable information regarding this industry. This report includes information on important franchising trends in 2015, an overview of the industry and historical growth based on revenue, units and number of franchise brands in the country. Franchises are one of the fastest growing sectors in Brazil. Franchising is also a sought after business model for Brazilians with an entrepreneurial spirit. Despite a struggling economy, this sector is growing and adapting to changes in available capital and technologies. This report also covers projected growth in revenue, units and franchise brands. Furthermore, this report covers the geographic changes occurring in franchising and the growth of the sector in different regions as well as small and medium-sized cities. An evaluation of the competitive landscape lets readers know which categories are the fastest growing and which are losing steam. An assessment of the retail landscape and where franchises are most popular will allow businesses to plan the best way to go forward when composing their plans in the country. Finally, this report looks at potential threats for the franchise market overall as well as certain franchise types.


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