European Business Travelers’ Airport Retail Trends, 2014–2015

Date: 2015-09

“• The average time spent per visit by European travelers’ at duty-free airport retail outlets is ‘22 minutes’.
• On average in the last six months, European business travelers visited ‘duty-free’ airport retail outlets at least five times.
• Overall, 90% and 76% of passengers identify ‘tobacco’ and ‘personal care’ products respectively as the leading ‘pre-planned’ purchases.
• European respondents selected ‘perfumes and cosmetics’ as an important product category that occupies maximum airport retail space”

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