European Bakery Market

Date: 2016-05

Bakery Market in Europe has undergone significant changes as a result of increasing health concerns, rising disposable income and high demand for convenient food products. Changing consumer trends for products offering high nutritional value and convenience is driving the growth of the market in the region. Manufacturers are trying to meet the growing demands of consumers by manufacturing organic baked goods, breakfast cereals and ‘free-from’ products and retaining consumer loyalty.

The report focuses on European Bakery Market for the forecast period 2015-2020. Bakery sales in Western Europe grew at 8% in 2014. European consumers are getting more health conscious and gradually eliminating the processed food from their diet and prefer bakery food with natural ingredients and healthy nutrition. Past economic crisis resulted in an increased sales of breads owing to the low-cost and high nutritional benefits.

It analyzes the market based on type of Bakery products namely: Baked Goods, Biscuits and Breakfast cereals. By category, it is segmented into fresh and frozen bakery products. The report presents a detailed analysis on various distribution channels and their potential reach such as retailers that includes supermarkets, convenience stores, bakery outlets and others, artisan bakers and catering. Country specific trends, market dynamics, future growth and competitive strategies are also covered in the report. Key players in the Europe for bakery market comprises of Kellogg’s Company, Kraft Foods and Nestle.

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